Steven Bassetti is a Group Marketing Director at Michelman. His twenty plus years of commercial experience cover areas of engineering plastics, chemical intermediate manufacturing, fiberglass manufacturing, polymer composite component manufacturing, engineered wood release coatings and polymer science. He has worked for companies such as, LNP Engineering Plastics, General Electric Plastics, Ticona, Celanese, Johns Manville, Arizona Chemical, and others. As an innovator and commercial manager, Steve has helped to commercialize numerous new products in the fields of plastics and composites. He is a co-author of one patent in the field of polymer science. He has over 2 decades of experience in building university-industry collaborations to help in the development and commercialization of new products.
In his current role, he provides strategic marketing insight and supports Michelman’s efforts to create innovative technologies and new products based on unmet market needs. He is responsible for developing and managing the Industrial Manufacturing Business Unit’s strategic marketing and growth plans which include external R&D partnerships with universities and non-governmental research organizations. He maintains an active market research program in nanomaterials, composite technologies, sustainable/renewable polymers, and other markets that are aligned with Michelman’s company strategy.
Steve completed his undergraduate studies at the Worcester Polytechnic Institute and his graduate Masters of Business Administration degree at Pace University’s Lubin School of Business. He is a an active member of numerous industry and professional organizations such as the Society of Plastics Engineers, American Panel Association, Engineered Wood Association, American Chemical Society, Institute for the Study of Business Markets, etc.
MBA Degree, Finance, Pace University Lubin School of Business in New York, 1986
BS Degree, Chemical Engineering, Worcester Polytechnic Institute, 1982
- Value Proposition
- Market-back Product Development
- Strategic Marketing
- Voice of Customer – New Product Blueprinting
- Proposal Writing
- Project Management
- Engineering Thermoplastic compounding
- Plastic and Composite Application Development
- Nanoparticle Technology
- Polymer Chemistry
- Plastic and Composite Modelling and Simulation
- Six Sigma